Eli Roth’s latest film is an absolute splatterfest of dark horror-comedy. More comedy than horror, for my money, but certainly plenty of gore - though unlike many horror films, it's all set in bright, sunlit days, not dimly lit caverns and nighttime graveyards! The gore is outrageous, the explainer absurd, and the plot, bonkers!
We start in the American town of Bayleen Bay. A mysterious, silent Ice Cream Man - Jonathan Smiley (Ari Millen) - arrives in his truck playing a hauntingly hypnotic jingle and serving treats with bizarre names like Locust Lick and Froggy Swamp Pop to all the kids in the town - well, most of them. Our protagonist, Jared Mayfair (Charlie Zeltzer), avoids the ice cream because he’s lactose intolerant.
It's a typical small-town American scene, albeit with obnoxious brats being mean to each other, following in their fathers' footsteps, playing baseball, and generally being, well, American kids. Their parents mill around the scene and we spend twenty minutes or so getting to know some of them, their situations, domestic backgrounds, key relationships and boyfriend/girlfriend liaisons.
Anyway, that night, the truck's jingle awakens every child who ate the ice cream. The treats put the kids into a mind-controlled trance and they embark on a gruesome murder spree against their parents. So yes, this bit was in the dark after all! It continues the next day at school as the affected kids massacre any adult who gets in their way. Jared, alongside his lactose-avoiding classmates Tommy and Mia, tries to survive an unrelenting 30-minute assault from the bloodthirsty schoolkids wielding everything from garden shears to power tools. Jared’s teenage sister, Lizzie, gets partially paralysed from a small bite, but manages to throw it up and regroup with her ex-boyfriend, Chris.
The gore is grisly and often inventive as limbs get hacked off, heads roll, brains spill and internal organs gush out - to be devoured by what are by now more like zombie-kids! If they're not eating them or force-feeding the unaffected, they're using them for other creative activities like a colon as a skipping rope - you get the idea. Roth is clearly having fun with the effects team and trying to be creative, finding stuff that films of this genre have not done before!
Then we get the ludicrous backstory which flimsily tries to explain who the Ice Cream Man is, what he is, why he's doing what he's doing, and hooking it all into historic aspects of the townsfolk (including Jared's ancestors), along with some light supernatural elements thrown in for good measure. In order to break the cycle of gore and revenge, the key players must indulge in some gore themselves and execute a ritual as instructed along the way. I won't give you any more details on that just in case you want to watch the film and take it any way other than mad comedy-gore, to be consumed with beers!
Needless to say, there's a grand finale with even more blood, guts and gore, and a final ending which kind of leaves things open a little for more instalments if Roth fancies it, I guess. That includes a quite funny post-credits scene which hooks up with a very funny incident during the chaos earlier, with Snoop Dogg repeating "you scream, I scream, we scream, ice cream" as it rolls! Very funny.
The film plays out very much like what we used to call a B-movie and has a low-budget 'feel' (though the budget was apparently $5.5M) with lots of handheld camerawork and pretty wooden acting from the adults (the kind you'd expect in the 1980s American comedy scene). The best performances actually come from the child actors and 80, I'm told, child extras, by far!
While the story is set in a fictional American town, it was shot in Canada with pretty much all the cast being Canadian too - as you can tell from the accents. Digging further into the background, it seems that Eli Roth wrote the script with his friend Noah Belson all the way back in 2002 after Cabin Fever was done. Hollywood studios turned it down repeatedly because they thought it too dark and sinister with kids brutally murdering their parents and teachers! So Roth launched his own indie horror label (The Horror Section) to fund and shoot the film himself.
There are lots of little nods to pick up throughout if you pay attention, like to Hitchcock's The Birds at one point as the kids are gathered all over the playground's climbing frame. And there are also nods to the iOS vs Android phone rivalry along with references to modern-day tech and its reach. But yes, look out for more! It's great fun - and outrageously funny - and ludicrous - but through it all, I really did enjoy myself and found myself laughing out loud many times during the 90 minutes! Now starting to be available in the UK via streaming services and should be 'included' soon, I'd guess.













